Right now the idea of this blog is not to be strictly aimed at a particular target audience, but rather serve as a platform for sharing thoughts and ideas.

Sales itself is changing, but not disappearing. It will also most probably never be fully replaced by machines or automation.

Sales is part of our everyday lives.

Sales in its various forms is a common part of our lives.

Daily, even on a subconscious level, we constantly sell our ideas and negotiate with our peers.

It is the art of communication and interaction that gets our thoughts and views across, resulting in new outcomes and further progress.

The intangible quality that is emotional intelligence is just a small part of sales professional's critically important skillset.

As such, sales is an extremely wide-encompassing term and goes well beyond the often negative thought that first comes to one's mind.

In the best case it is about building and creating - on a human level.

Solving the right problems, being in the right place at the right time, providing maximum value and building strong relationships are some of the most challenging, but rewarding aspects of any sales professional's course of work.

When you are doing sales right and take ownership of your approach, you get to interact with the most interesting people and strive to be an expert in the most interesting topics.

Experience in sales is an especially valuable asset for a person who is looking to build a growth-oriented and stable business with recurring revenue.

Human interaction.

Living in the age of information.

The approach to sales is constantly changing.

Seamless cooperation between marketing and other lines of business is more important than ever in order to gain results.

Great products will sell themselves, but the businesses will fail to capture the greater potential if true sales professionals will not be attached to amplify the success.

The Lost Book of Sales aims to look at...

From the perspective of an individual:

  • Common sales-related topics, tips, tricks, experiences and best practices in a compact, brief, value-driven format

  • Interesting stories and insight from people with a dynamic background and solid experience from various industries

From the perspective of an organization:

  • Alignment of sales and its role in providing the expected value for the business

  • Ideas and insight for decision makers, management, and leaders

From technological standpoint:

  • Hands-on learning and progress related to modern software development

  • DevOps, CI/CD-related topics, tooling, and methodologies

  • Big Data, IoT, AI, Machine Learning and trending technology topics.

Santeri speaking at the Microsoft house.

Original author details.