Hi, I'm Santeri

and I love to work with people and technology.


I've recently moved to Finland to complete my Master's degree studies at LUT. For the past five years I've lived in Amsterdam where I worked for Oracle, and Munich where I took part in a rapidly growing startup company.

While traversing Europe, I've focused on building a set of incredible friendships and expanding my network while providing website services and web-development courses during times that were certainly some of the most exciting in my life so far.

I speak 4 human languages, fiddle around in JavaScript, Python and Swift and hold a master's degree in analytics and strategic finance from LUT. I also enjoy spending time with my friends and family here in the heart of the Finnish lakeland.

Finally, if you're a curious and intelligent person who is also interested in sales, you should definitely follow updates on this site through your preferred social media such as Twitter, Facebook or LinkedIn. You can also plain and simply sign up to the occasional email newsletter below.

Interested to contribute?
The idea of this website is not to be aimed at a strict target audience, but rather serve as a broad platform for sharing thoughts and ideas. Would you be interested to contribute? Just let me know!

As the name entails, this website is a lot about sales, so let's dive in:

Sales in its broadest sense may be changing, but not disappearing. It will also never be fully replaced by machines or automation.

Sales is part of our everyday lives

Sales in its various forms is a common part of our lives

Daily, even on a subconscious level, we constantly sell our ideas and negotiate with our peers. Thus, it is the art of communication and interaction that gets our thoughts and views across, resulting in new outcomes and progress.

In the best case it is about creating new connections on a human level

Solving the right problems, being in the right place at the right time, providing maximum value and building strong relationships are some of the most challenging, but rewarding aspects of any sales professional's course of work.

When you do sales right and take ownership of your approach, you get to interact with the most interesting people and strive to be an expert in most interesting topics.

And finally, if you learn to both build and sell, you will thrive.

Learn to build and learn to sell. If you can do both, you will be unstoppable. - Naval

Sales can be interesting

Living in the age of information

As new trends in sales rise and fade away, the fundamental axioms won't budge. In today's world, cooperation across different functions like engineering, marketing and finance is more important than ever to gain lasting results.

Great products will sell themselves, but many businesses will fail to capture the greater potential if experienced sales and technology professionals will not be there to amplify success.

The Lost Book of Sales aims to look at:

How to learn, build, sell and thrive.

From the individual perspective:

  • Common revenue and sales-related topics, tips, tricks, experiences and best practices in a compact, value-driven format

  • Sales and revenue operations topics from a much requested European perspective

  • Interesting stories and insights from people with a dynamic background and a solid experience from various industries

  • Sprinkles of analysis, ponderings, psychology and philosophy

From the perspective of an organization:

  • Problem identification, customer understanding, product-market fit, and productization

  • Alignment of sales and revenue teams and their role in providing expected value for the business

  • Operations and finance, including budgeting, controlling, cost management, investment decisions and development of sound and robust strategies under uncertainty

  • Ideas and insights for decision makers, management, and leaders

From a technological standpoint:

  • Solution and system architecture, cloud computing, implementation and deployment, sales engineering and consulting

  • Automation, integrations and APIs

  • CRM and ERP implementation, administration and process mining

  • Hands-on learning related to modern software development, data engineering and business analytics, including AI/ML topics, and their applications

Santeri speaking at the Microsoft house.

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